Erin Millar
CSMO, Marlin Spring Marlin Spring Developments
Toronto 30 projects
11,000+ units
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Erin
Millar

Chief Sales & Marketing Officer

Erin Millar Marlin Spring Developments, Toronto

Selling homes before the first shovel hits the ground. Occupancy to follow.
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30projects 11,000+units 10M+sq ft GFA
The Builder’s Brief
Monthly

What’s breaking ground?

Joya tower at dusk

And what’s selling. Launches, pricing, incentives and approvals across the GTA.
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Every item ends with what it means for sales.

High-rise · Issue 2 Incentives are the new list price. 4 min read Low-rise · Issue 2 The townhome is the GTA’s quiet bestseller. 4 min read
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Brick and glass tower facade
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Launches, pricing, incentives and approvals across the GTA, once a month. Every item ends with what it means for sales.

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About
Erin Millar

Built on
launches.

Proven at closing.

I lead sales and marketing at Marlin Spring Developments, across high-rise towers and low-rise towns from Etobicoke to Courtice.

The job is the same on every site: give buyers a reason to believe in a home that doesn’t exist yet, then deliver it.

30projects 11,000+units 10M+sq ft GFA
Lobby lounge rendering Tower facade detail Curio, Etobicoke
The roleCSMO, Marlin Spring The portfolio30 projects
Work
Marlin Spring communities

The
ground-
work.

Then the keys.

Marlin Spring communities, from the first rendering to the final closing.

Curio, Etobicoke Joya, Etobicoke
01 IvyleaComing soon The renderings are ready, and so is the registration list. Richmond Hill · low-rise Coming soonRichmond Hill · low-rise 02 JoyaNow selling A tower sold one floor plan at a time. Etobicoke · high-rise Now sellingEtobicoke · high-rise 03 AboveNow selling The name was the easy part. Mississauga · high-rise Now sellingMississauga · high-rise 04 The WillowsNow selling For buyers who want a yard and a driveway to argue about. Courtice · low-rise Now sellingCourtice · low-rise 05 The DawesNow selling A neighbourhood with a tower to match. Toronto · high-rise Now sellingToronto · high-rise 06 CurioMove-in ready The keys are real. Etobicoke · high-rise Move-in readyEtobicoke · high-rise 07 House of AssemblyMove-in ready Assembly not required. Toronto · high-rise Move-in readyToronto · high-rise 08 The TailorMove-in ready Made to measure, then measured again. Etobicoke · high-rise Move-in readyEtobicoke · high-rise 09 ArchettoMove-in ready Towns, finished and handed over. Woodbridge · low-rise Move-in readyWoodbridge · low-rise 10 Stockyards DistrictSold out Residences in the Stockyards. Toronto · high-rise Sold outToronto · high-rise 11 WestbeachSold out Close to the water. Toronto · high-rise Sold outToronto · high-rise 12 Canvas CondosSold out A blank canvas, filled. Toronto · high-rise Sold outToronto · high-rise 13 Symphony TownsSold out Every unit played its part. Oshawa · low-rise Sold outOshawa · low-rise 14 The MackSold out All spoken for. Vaughan · low-rise Sold outVaughan · low-rise
Loki
Head of site inspections
Loki, running down a snowy road

Meet
Loki.

Never signed off on a thing.
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Every launch starts with one question: who is going to live here? Everything after gets built around the answer. Loki inspects.

Got a site that needs a story?

The first site visit is on me. > im@emill.ar I reply. Loki doesn’t.

Built in Toronto. Always under development.© 2026 Erin Millar